Apr 11, 2022
In The Best Margs & Tacos
This conversation about the role of data in the modern marketing organization is not new; this has been the dominant debate for years now. B2B organizations, however, can sometimes lag behind their B2C counterparts in adopting these new technologies. Fried thinks that the first order is to understand what this data really does and to prepare the balance between art and science: "In the world in general, not just in marketing, the notion of digital and data is buy email list sometimes overwhelming, so let's take the trouble to understand what we are talking about. And then let's take the trouble to figure out what the goal is - maybe it's not that hard to get there. And the last point: let us understand that it is a combination of creative marketing and technology platforms that is needed to achieve this, and they buy email list are two very different things. Without technology platforms, we often can't do what we want to do even though intellectually we know we need to be “digital,” if you will. We need those two things."It's a journey - it's quite a long journey for many of us - and it takes patience and discipline. You don't go from Luddite in this world to living in the 22nd century by Tuesday. "These elements are all important, but the first buy email list element for us is self-reflection, understanding and in-depth study of the area so that we know what we are talking about and can be effective."Man and woman in business drawsImage attribution: layerIt's also important, says Fried, to be transparent as a marketer and to be prepared: “We don't want to have conversations based on just hunch, purely personal anecdotes, personal preferences. It's actually the difficult - fruitless conversations, really."Which brings it all back to the numbers: “It's always less difficult and less cumbersome to have that conversation about numbers when you can show results and some sort of return on investment.