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sifatahmed
Jan 22, 2022
In The Best Margs & Tacos
Greetings friend! If you’re here, I assume it’s for one of three reasons: You’re interested in the concept of influencer marketing and want to identify if it’s a fit for your B2B brand. You’re dabbling in influencer marketing and are looking for ways to formalize your strategy. You fell down some crazy internet rabbit hole and you aren’t quite sure how you got here. Regardless of the reason, I’m happy you’re here. Today, we’re going to dig into five essential questions that many B2B marketers are asking themselves about influencer marketing—everything from what it actually is (very important) to how to gain leadership buy-in and show value. So dig in, enjoy the ride and be sure to add any of your own questions in the comments! What is Influencer Marketing in the Context of B2B? When most of us hear the phrase “influencer marketing” our brains quickly jump to an image of the reality stars we love to hate pushing their latest protein shake or fashion wear. But don’t fret B2B marketers, that’s not what we’re talking about today. At the core, influencer marketing for B2B 工作职能邮件数据库 is about partnering with industry experts to add credibility to and support great brand content. I think our CEO Lee Odden describes it best when he says: Influencer marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals. - @leeoddenCLICK TO TWEET Does B2B Influencer Marketing Really Work? Ok, I get it, you have to ask this question. As with any new digital marketing tactic, it’s important to understand the data behind it before you jump in. Let’s start with the research: 49% of consumers depend on influencer recommendations (ION) Influencer campaigns earn $6.50 for every $1 spent (Tomoson) 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers (Tomoson) Depending on your objective, there are many places you could start on your influencer marketing journey. Let’s assume for a second that you’re looking to build awareness around a new offering aligned with tech innovation in your industry. However, your audience is either resistant to or not aware of the benefits of this offering. That is exactly what our client Prophix was experiencing around the topic of artificial intelligence (AI) in the finance industry. Their target (finance professionals) will very shortly see the impact of AI on their business but are understandably a bit leery and unsure of what that really means. So, we enlisted the help of finance and AI pros to tackle the topic with a fun, interactive, multi-media twist.
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