Apr 13, 2022
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The important thing to keep in mind here is that your campaign should have a unifying look, feel, message and offer. Outline the executional details. What software program will you be using to send your email campaign? What will your subject line, your lead-in and your offer be? How much do you have budgeted? All are good to know, as they can directly effect your results. Another good question to ask is what kind of response email list you're anticipating. If it's a lot you'll probably want to implement an autoresponder with a form response that promises a more detailed response within 24 hours. Today's consumers expect this kind of service and without one you could actually do more harm than good. Establish a goal and tailor your program to meet it. In order to measure a campaign's success it's necessary to have a clear goal. If yours is to increase awareness you could measure success by adding, say, 200 new emails to your list in one month. Click-through ratios are another way to measure success. Establish a time frame for your program. You might want to send out multiple emails. For example, if you're running a special for the month of April, you could send one out at the end of March alerting your customers and prospects to it, and then follow up with emails every week.